Unit 4: Segmenting Analysis with Google Maps

This week I have had the pleasure of learning a new trade in a class that I am taking called On-Line Journalism. In this course thus far we have discussed things such as blogging and citizen journalism. We have also been introduced to Photoshop and most recently, Google Maps. We are slowly perfecting all of these complimentary crafts with one another to effectively use media to communicate a story with the world.

Google Maps was introduced in the course earlier this week. It took me one hour to learn how to navigate the program. In one hour I was a professional at adding points to Google Maps, writing a description, adding a website, and an additional picture for reference all within a single point on Google Maps. I created many layers which represents different categories of pin points.

My assignment this week for this course was to take pictures around the town of Bloomsburg, edit the photos in Photoshop and pin them to Google Maps with an alt description, website, and an overall description.

This was a way of looking and grouping the town of Bloomsburg geographically, demographically and socially.

My Google Maps project segmented Bloomsburg geographically because it concentrated on the town of Bloomsburg and no other area. I furthered this geographic segmentation to include only two streets. These streets were Main Street and East Street. I chose these two streets because they are the most accessible to the majority of people living in town.

This project also spoke of a certain aspect of Bloomsburg’s demographic. I chose two streets that were accessible to everyone and I labeled the best places to eat. If you look into the pins it tells you that most places are targeting a certain age group. There is a plethora of cheap, fast, Italian eateries and bars to indulge in for hungry people. This at large suggest that we live in a town that caters to people over the age of 21 and who are on the go. These two demographic traits can support the theory that this town is heavily constructed to support college students who are over 21 years old and who are on the go.

Similarly, my pins also brought t light that our two streets spoke volumes on Bloomsburg’s social status. Most food was shown to be quick, cheap and convenient which shows that most people do not have the luxury of time and access to financial resources. This can also support the theory that this town supports and thrives off of a lower social status.

By pinning popular places in Bloomsburg, it gave me and others a great look at what our town is really about. If Google Maps can tell us about the geographic, demographic and social aspect of our town, how can that help people in the future? It could determine if this would be a good place to live, go to school, work, what kind of target audience advertisers could concentrated on in this town.


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